Nobody Wants Ordinary
But everybody wants great; whether it be their business, their employee, their customer, or their vendor.
Nobody is inspired by someone who is exceptionally ordinary.
From their start, too many businesses are doomed to be just average: their strategy is to better and/or cheaper than the competition. Unless your name is Bezos or Walton, this does not work.
You cannot be great if you are not different; not Steve Jobs or Elon Musk different; I mean, your business is the only business in your niche that offers something customers will pay for; the way you deliver your product, the way you service your product, the way you package your product, etc.
In your local market, notice the unique & desirable things the great businesses do that makes them great
Be Different or Don’t Bother